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Google Webmaster Tools versus Google Analytics

Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. This tool does not cover search results from other search engines, such as Bing, Yahoo, or Baidu.

Google Analytics shows total traffic for a website, such as clicks to one's site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up one's site in the listings. While their keywords might be there too, many may be specific terms or long-tail search terms. There are probably even search terms where Google offered one's site even though they don't see a perfect match. If Google thinks the searcher meant something else, maybe they displayed one's site for that word or term as a suitable match even though that word is not listed in Webmaster Tools as even being on one's site.

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